Project 01

War on words - INFOGRAPHIC GUeRRILLA CAMPAIGN

A self-directed project exploring the UK media’s coverage of the Israel-Palestine conflict.

The aim of this project was to shed light on an issue which can seem confusing to many. The project involved extensive research into the topic, and was largely shaped by findings which weren’t known to me when I started.

The outcome is an informative campaign on the UK media’s failings in reporting a fair and accurate case for both sides in the conflict.

It has been presented to the public as a series of billboards, as well as a journal formatted as a zine.

project 02

Recent visual work for Orbital on their track Torpedo, as part of The Green Album’s 30th year anniversary tour.

A series of ‘buttons’ were designed and laid out across a grid system. The grids were then put together in short sequences, which were then triggered in real time during the performance by a VJ using a MIDI controller.

The project was viewed on a huge 12 x 2 metre LED screen.

Orbital‘s The Green Album 30th year anniversary tour

Project 03

Branding design for Levy & Co, a barbershop in North-West London.

Levy & Co is an inclusive barbershop where everyone is welcome, regardless of gender or race. The aim was to celebrate the diversity that the shop represented without falling into the realm of tired clichés.

In order to avoid depictions of diversity which have become overused, the design was centred around the uniqueness of the customer. See ‘fingerprint’ concept development below.

The ‘fingerprint’ identity had to work across several touch points, including the A-Board, T-Shirts and a loyalty card.

Levy & Co Barbershop Inclusivity campaign

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Development Key:

Initial breakdown of brief and early sketches
‘Fingerprint’ design development
Development of poster design

Project 04

Front left brand & event launch

Branding design for Front Left, an events production collective with a focus on promoting underground music culture.

The standard UK-compliant fire assembly point sign served as a starting point for the brand concept. The launch party coupled bold design with a carefully curated line up of emerging DJs. The brand had to work across a range of both physical and digital mediums, and a strong social media presence was paramount.

An app provides access to all things Front Left, including a new way of staying connected with your people at festivals. The iconic ‘front left' meeting point has had an upgrade, with users now able to not only easily locate friends already in their close circle, but also link up with other extended circles. Live 'Assembly Points' will pop up in real time as people in your circles link up. The Compass feature allows you to see friends’ live locations, meaning you’ll never have to leave it to chance again.

Project 05

RADIO WOLFGANG/Auddy PODCAST CONCEPT DEVELOPMENT

Examples of my work for Radio Wolfgang/Auddy, a podcast production company.

Working with Production, Editorial and Development teams in the company to visualise new concepts for podcasts. My role was to rapidly turn concepts into brands which could then be presented as pitch decks to clients.

Each new podcast concept would act like a mini brief, with specific parameters being set. Target audience, involvement of third parties and tone of voice were all crucial in the look and feel of the outcomes.

Layout was just as important, and had to be clear and accessible for clients, whilst also complimenting the overall look and feel of the podcast branding.